Thanks for the mention, BjoernKW. :-) Chief Nerd Reuben Swartz here. I found it very helpful to stop thinking of "selling", and instead think of "helping". Plu

Thanks for the mention, BjoernKW. :-) Chief Nerd Reuben Swartz here. I found it very helpful to stop thinking of "selling", and instead think of "helping". Plus, stop thinking of "marketing" and start thinking of "teaching". For example, on the Chalk Rebels page, I have to scroll a ways down to find out what the real deal is. Put the whole "use less chalk" near the top.