I don't know what to make of this exchange, but I found it fascinating. (Starts at 12:15) Audience member: "I think it's important that Apple be perceived as d

I don't know what to make of this exchange, but I found it fascinating. (Starts at 12:15) Audience member: "I think it's important that Apple be perceived as different, 'cuz if Apple says we're just like everybody else, but better that doesn't really say very much ..." Jobs: "I don't think it's good that Apple is perceived as being different, I think it's important that Apple is perceived as being much better. If being different is essential to doing that I think we have to do that ... I don't care about being different. Wouldn't you agree?" Audience member: "I agree, but I think Apple needs to articulate those difference better." Later(?) in 1997, Apple launched the Think Different campaign: http://www.youtube.com/watch?v=vmG9jzCHtSQ http://www.youtube.com/watch?v=vmG9jzCHtSQ "So we have to be really clear in what we want them to know about us. ... The Apple brand has seriously suffered from neglect. The way to do that is to not speak about speed ... it's not to talk about why we're better than Windows." I can't reconcile Jobs in these two videos. I'd like to think it shows a remarkable flexibility in opinion.