2 ms·
With AMP they just offload their concerns to Google, and I assume they will stay doing that. They have no alternative to their ridiculous ad-tech burderns so I
by ehnto 5y ago
With AMP they just offload their concerns to Google, and I assume they will stay doing that. They have no alternative to their ridiculous ad-tech burderns so I can't see it changing.
But who this does help is websites who are capable of producing a fast experience and don't rely on a dozen ad-tech companies snippets, which will tend to be the smaller sites.
- donohoe 5y agoThere is still an incentive for publishers. AMP typically showed lower CPMs on ads, and it is possible to have faster loading pages than AMP with ads. Just look at DotDash and their range of verticals.