I wonder if this is due to a change in accounting or such. I would imagine an action like this in response to being told that they had to account for these 1:1

I wonder if this is due to a change in accounting or such. I would imagine an action like this in response to being told that they had to account for these 1:1 as a liability, or even just a need to reduce these liabilities. However I imagine they haven't planned to reduce their brand equity like this move will do