Normally I'd agree (eg: I think limited concert tickets should simply be auctioned off). This is a little trickier. You have a consumer grade product aimed at

Normally I'd agree (eg: I think limited concert tickets should simply be auctioned off). This is a little trickier. You have a consumer grade product aimed at a mass market segment (gamers) being used as a glorified financial market device (crypto). You could just sell it at whatever price people are willing to pay for (crypto) and make a big buck. You'd likely wreck the gaming industry in the process. If you feel the crypto market is there to stay forever and that it's your best bet as a manufacturer going forward, it could possibly be a good move. If you think its a temporary fad though, that the gaming market has a larger long term return (if it's allowed to thrive), and that this setback, even if temporary, is harmful to your long term plan, then it's an issue. If you think that the gaming industry beyond the GPU market (eg: streaming grids) have value, and you want to foster those because it will make more money in the long run, then the current situation isn't looking so good. What it looks like is a large public company thinking more than quarter to quarter for once. It's actually kind of confusing, but that's what it looks like to my untrained eyes.