> they need to make sure they won't get screwed by the networks later, when they won't care what happens to Hulu EXACTLY. To make this work Google would need t

> they need to make sure they won't get screwed by the networks later, when they won't care what happens to Hulu EXACTLY. To make this work Google would need to tie an incentive scheme into the sales contract. Perhaps the combined momentum of TV over IP and an earn-out or overly-generous ad revenue deal would persuade the TV networks? Alas, these same broadcasters still rely heavily on fees received from the cable operators (e.g. News Corp, et. al. threaten Time Warner Cable for higher fees before the Superbowl), but one can hope. P.S. For some history on the Hulu IPO-turned-sale, this comment has some numbers/references: http://news.ycombinator.com/item?id=2685965 http://news.ycombinator.com/item?id=2685965