Suggestion from someone who hates selling, comes from software (though PM, not dev) and who left tech to start a dog treat company. Try DTC via Facebook ads. T

Suggestion from someone who hates selling, comes from software (though PM, not dev) and who left tech to start a dog treat company. Try DTC via Facebook ads. To me, one of the nice things about selling a consumer product compared to my previous career (primarily enterprise software) is you don't have to go personally sell stuff. I have one Facebook ad that's working really well, and I'm doing 20k/month in sales on that alone (and that number is artificially low due to production constraints... I'm about to sign a production agreement with a manufacturer, at which point I'm gonna see how far I can push the FB ads profitably). You've got what appears to be a fairly high-end product that lends itself to great visuals. I'd seriously get some good video (honestly half of it could just be stock video of climbers with your product spliced in... you can get those done for a reasonable amount on Upwork and the like) and just test a lot of FB ads. Happy to chat about this if you'd like. In general, though, one of the nice things about starting a business is you can orient it to your strengths, especially in the beginning. If you hate selling to people, going DTC with ads rather than walking into gyms to try to get it on shelves is gonna be way more pleasant. Happy to chat if you'd like, and congrats on creating something new during COVID.