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This article assumes alternatives exist. Obviously, if you're selling a commodity product with readily available alternatives, your customers are simply going

This article assumes alternatives exist. Obviously, if you're selling a commodity product with readily available alternatives, your customers are simply going to order the alternative. However, scarcity tactics work extraordinarily well for a subset of customers. Entire markets have been built around artificial scarcity. A valuable pokemon card or baseball card isn't valuable because it's hard to print colored squares on to card stock. It's valuable because someone in an office somewhere decided that only 1000 of those cards should be printed, and all of their customers decided that the 1000 card limit makes it valuable. The majority of the population rolls their eyes and moves on, but it doesn't matter because their core audience believes in the artificial scarcity.

im3w1l 5y ago
Pokemon card buyers are self selecting into a collecting competition. People aren't going to brag to all their friends about how they managed to snag one of the very limited rooms at some no-name hotel. They might though, if you have some special gimmick I suppose, like if you cater to the crowd that sees travel as completing a collection of attractions.
rightbyte 5y ago
> Pokemon card ... artificial scarcity. It is not an artificial scarcity though. The seller can't print more rare cards, unless you were refering to Nintendo. I.e. if I am low on dollars there is no artificial scarcity of dollars just becouse the Fed can print more.