A lot of good things have been said in this thread. I don't climb, but I think that your selling point "use less chalk" is not particularly convincing. Maybe "y

A lot of good things have been said in this thread. I don't climb, but I think that your selling point "use less chalk" is not particularly convincing. Maybe "your hands will thank you" would be more appealing. People talk about making the world a better place, but in the end they are mainly interested in themselves. If chalk cream is even a little better for the skin than regular chalk, I would communicate that very clearly. I would try an adwords/facebook campaign and landing page with this topic and see how the reactions and sales are.