In the UK they've been running an ad about BBM - getting your friends together, meeting people in a nightclub etc. When I first saw it I thought "about time, t

In the UK they've been running an ad about BBM - getting your friends together, meeting people in a nightclub etc. When I first saw it I thought "about time, that's what they need to do - capitalise on the fact that BBM is selling phones to teenagers/young people". And then it ends with a guy in a suit checking his bank details with a message about online security. Totally destroys the message that the advert was, until then, successfully portraying.