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> Breaking this based on an ad blocker just loses you money. That's false. Similar thinking to how the MPAA said that downloading a MP3 is a lost sale. There w

> Breaking this based on an ad blocker just loses you money. That's false. Similar thinking to how the MPAA said that downloading a MP3 is a lost sale. There was never a sale to begin with, the user is not interested in a purchase regardless of whether the pirated content is available. Here, the user will just go through the checkout again in a browser without ab-block or disable it. Why would they suddenly not need a power washer because they're running ad-block? In fact, if anything, it'll train the user to disable ad-block when they're ready to checkout--from _ANY_ site since most of them are broken under ad-block.

priyanmuthu 5y ago
This is assuming that they know the ad blocker is causing the problem. I'm just going to buy the power washer from amazon because your site's checkout is not working!
- waynesonfire 5y ago
  of course you are.. but when you're not, the value of using the alternative site out weights having to go through the checkout process again or a 4 second page load as someone else suggested is a deal breaker.
ookware 5y ago
Considering it has been reported that over half of potential customers will abandon a purchase if a page takes over 3 seconds to load, failing to load at all suggests you'll likely get similar - if not higher - losses https://www.vouchercloud.com/resources/consumer-psychology-the-e-commerce-checkout https://www.vouchercloud.com/resources/consumer-psychology-t...
db48x 5y ago
No, if I visit a site that is broken by my adblocker, or that uses recaptcha, I just never visit it again.
detaro 5y ago
The sales people are always on about how easily people "abandon carts" due to small friction. Lots of things people buy they a) don't need that urgently or b) can buy somewhere else. Some fan shirt off TeeSpring is very strongly in the "not urgently needed" category, your powerwasher example might very well be too and can be bought from tons of places.
- waynesonfire 5y ago
  This is probably true. I guess my buying impulses are tapered compared to others.
DigitallyFidget 5y ago
This is so horrendously wrong. I've experienced this on many different online retailers. I don't suddenly not want/need the product, I just go elsewhere. If a physical store I go to has their checkout system go down, I'll go elsewhere. Online isn't an exception to me, prior to this article, I NEVER realized that it was a possibility that my adblock was the cause. I just went to a retailer that didn't have a broken checkout. Going elsewhere is a more simple and easy fix than troubleshooting "WTF is wrong with this site?".

priyanmuthu 5y ago

This is assuming that they know the ad blocker is causing the problem. I'm just going to buy the power washer from amazon because your site's checkout is not working!

waynesonfire 5y ago
of course you are.. but when you're not, the value of using the alternative site out weights having to go through the checkout process again or a 4 second page load as someone else suggested is a deal breaker.

ookware 5y ago

Considering it has been reported that over half of potential customers will abandon a purchase if a page takes over 3 seconds to load, failing to load at all suggests you'll likely get similar - if not higher - losses https://www.vouchercloud.com/resources/consumer-psychology-the-e-commerce-checkout https://www.vouchercloud.com/resources/consumer-psychology-t...

db48x 5y ago

No, if I visit a site that is broken by my adblocker, or that uses recaptcha, I just never visit it again.

detaro 5y ago

The sales people are always on about how easily people "abandon carts" due to small friction. Lots of things people buy they a) don't need that urgently or b) can buy somewhere else. Some fan shirt off TeeSpring is very strongly in the "not urgently needed" category, your powerwasher example might very well be too and can be bought from tons of places.

waynesonfire 5y ago
This is probably true. I guess my buying impulses are tapered compared to others.

DigitallyFidget 5y ago

This is so horrendously wrong. I've experienced this on many different online retailers. I don't suddenly not want/need the product, I just go elsewhere. If a physical store I go to has their checkout system go down, I'll go elsewhere. Online isn't an exception to me, prior to this article, I NEVER realized that it was a possibility that my adblock was the cause. I just went to a retailer that didn't have a broken checkout. Going elsewhere is a more simple and easy fix than troubleshooting "WTF is wrong with this site?".