It's been long reported that Apple has been undergoing a strategic shift to put more focus on their services business, and this seems like some more evidence of

It's been long reported that Apple has been undergoing a strategic shift to put more focus on their services business, and this seems like some more evidence of that. It's certainly a very "non-Apple" thing to do based on how they've operated for the past 2 decades. The release of lossless audio and the upcoming release of Apple Music on Android are two major features that add zero value or lock-in pressure for Apple hardware but add real value for subscribers of Apple Music. Maybe their services teams are finally starting to be given leeway to operate as real businesses and do things to grow their revenue rather than just operate as growth channels for Apple hardware as they always have in the past.