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The point of products and services is to help others and along the way, establish mutually beneficial transactions. So think of the representative person you a

The point of products and services is to help others and along the way, establish mutually beneficial transactions. So think of the representative person you are helping (maybe one model for each major type of person) then consider how you can best help them with your product. If your product really helps, you can consider approaching it from a mindset of "it would be a disservice to that person NOT helping them with your product" - That tends to help with the motivation (obligation, almost?) to carry out the sales initiatives... FWIW

c1sc0 5y ago
Thanks for the mindset insight. I'm definitely the kind of "all marketing is evil & just wants you to convince to buy shit you don't need" nerd. It's very hard for me not to smirk when thinking through justification like "helping people discover products that will improve their life". I guess I need an attitude adjustment?
- redis_mlc 5y ago
  The GP was referring to "consultative selling", which is the opposite of evil. Yes, you need an attitude adjustment. As an engineer, this is your chance to outshine non-technical salespersons. I'll give you an example. When I was in an airport in Asia once, I met an US ex-fighter pilot. He was flying to the Middle East to advise an airline client on an airline engine purchase. The client needed his jet engine expertise, and he likely worked on commission. Win-win. https://brooksgroup.com/sales-training-blog/top-7-consultative-selling-strategies-your-sales-team/ https://brooksgroup.com/sales-training-blog/top-7-consultati...
- raintrees 5y ago
  You are welcome, I hope it helps. Ethics are what you can bring to it. Just like a knife can be used to prepare food to provide sustenance or take a human's life, it is not the tool that can be a problem, but the intent and usage of that tool... I run an IT business, I focus on taking care of my clients so they no longer have to worry about IT stuff. In return, they reward me with the means to enjoy the life I currently enjoy, and I have good feelings about contributing positive impact/effects on/to their businesses.

c1sc0 5y ago

Thanks for the mindset insight. I'm definitely the kind of "all marketing is evil & just wants you to convince to buy shit you don't need" nerd. It's very hard for me not to smirk when thinking through justification like "helping people discover products that will improve their life". I guess I need an attitude adjustment?

redis_mlc 5y ago
The GP was referring to "consultative selling", which is the opposite of evil. Yes, you need an attitude adjustment. As an engineer, this is your chance to outshine non-technical salespersons. I'll give you an example. When I was in an airport in Asia once, I met an US ex-fighter pilot. He was flying to the Middle East to advise an airline client on an airline engine purchase. The client needed his jet engine expertise, and he likely worked on commission. Win-win. https://brooksgroup.com/sales-training-blog/top-7-consultative-selling-strategies-your-sales-team/ https://brooksgroup.com/sales-training-blog/top-7-consultati...
raintrees 5y ago
You are welcome, I hope it helps. Ethics are what you can bring to it. Just like a knife can be used to prepare food to provide sustenance or take a human's life, it is not the tool that can be a problem, but the intent and usage of that tool... I run an IT business, I focus on taking care of my clients so they no longer have to worry about IT stuff. In return, they reward me with the means to enjoy the life I currently enjoy, and I have good feelings about contributing positive impact/effects on/to their businesses.