I'm not sure. The article does say: > If you want higher rankings and more traffic from search engines, you need to optimize your site for a better, more perfo

I'm not sure. The article does say: > If you want higher rankings and more traffic from search engines, you need to optimize your site for a better, more performant and faster user experience. But wasn't this how things were meant to work before AMP? Google search never had harsh enough penalties to seriously deter bloat, and I don't know that they're going to change that, they're just going to remove the preferential treatment for AMP.