I have a similar background going from a software engineer to starting an e-commerce brand. My advice is to just get good at it. You may never become the best b

I have a similar background going from a software engineer to starting an e-commerce brand. My advice is to just get good at it. You may never become the best but you can become good. I really believe anyone can be good at anything, it'll just take you more time and effort than it may take other people. Once you're good at it, you can hire the best person with the confidence you actually understand what they're doing. As for getting good at sales & marketing, there are tons of tools and advice out there by people who are very good at their jobs. From paid ads to influencers to seo to retail distribution, you have a lot of options. To me, it sounds like you need more emotional advice than practical advice. My advice is to just get over it. You're going to feel like you're bad at it. You're going to feel out of your element. It's going to be frustrating. That's okay. Learning means admitting that you don't know anything or else you'd just be executing. You just need to go for it and get over feeling uncomfortable with being bad at something. Put in the time, use the vast resources online.