4 ms·

Way off base. Google is aiming to be a dominant player in the web TV space and compete directly with Comcast, Time Warner, etc. They have had trouble securing

by bproper 15y ago

Way off base. Google is aiming to be a dominant player in the web TV space and compete directly with Comcast, Time Warner, etc. They have had trouble securing content deals with the big networks. Hulu would be their Trojan Horse to get premium content onto the Google TV platform. I'm not saying their strategy will work, or that the networks would approve them as a bidder, but they are clearly not aiming to run Hulu into the ground. http://www.betabeat.com/2011/07/01/hulu-could-be-googles-trojan-horse-to-get-inside-the-tv-biz/ http://www.betabeat.com/2011/07/01/hulu-could-be-googles-tro...

hammock 15y ago
The question is whether they would be able to hang onto the content, at a reasonable rate. Remember, Hulu is not a startup it is owned by the content distributors themselves. For sure Google will be charged more than the guys are charging themselves right now. And even now Hulu isn't making a very good ROI. I'm not rooting against Google, if they can integrate it with their other offerings in a way that adds value, more power to them.
- floppydisk 15y ago
  Seeing as how they are having troubles getting other content producers to sign up (Google Books and Google Music as examples) to Google media projects, the odds of them pushing through with TV and movie organizations seems even slimmer. I don't think Google speaks "content", especially when they are or would be negotiating with organizations that have a strong interest in capping bandwidth or double dipping fees from organizations like Google. TimeWarner (and Comcast, even though you can't vote doesn't mean you can't lobby. . privately) I'm looking at you. I think the Google books lawsuit fiasco really damaged Google's reputation with the content creation community (and the AA organizations) which in turn would negatively impact their negotiations with content providers. Also, Google can, and probably will be seen as an all out competitor to traditional business models. They're building GoogleTV to destroy set top boxes and push people away from traditional media access and onto the net and copyrighted material still floods youtube. From a negotiating perspective, Google would have to make an extremely sweet offer to content creators to get them to think about putting content on the mashup Hulutube / YouHulu site. (I personally think YouHulu sounds better).

by bproper 15y ago

hammock 15y ago

The question is whether they would be able to hang onto the content, at a reasonable rate. Remember, Hulu is not a startup it is owned by the content distributors themselves. For sure Google will be charged more than the guys are charging themselves right now. And even now Hulu isn't making a very good ROI. I'm not rooting against Google, if they can integrate it with their other offerings in a way that adds value, more power to them.

floppydisk 15y ago
Seeing as how they are having troubles getting other content producers to sign up (Google Books and Google Music as examples) to Google media projects, the odds of them pushing through with TV and movie organizations seems even slimmer. I don't think Google speaks "content", especially when they are or would be negotiating with organizations that have a strong interest in capping bandwidth or double dipping fees from organizations like Google. TimeWarner (and Comcast, even though you can't vote doesn't mean you can't lobby. . privately) I'm looking at you. I think the Google books lawsuit fiasco really damaged Google's reputation with the content creation community (and the AA organizations) which in turn would negatively impact their negotiations with content providers. Also, Google can, and probably will be seen as an all out competitor to traditional business models. They're building GoogleTV to destroy set top boxes and push people away from traditional media access and onto the net and copyrighted material still floods youtube. From a negotiating perspective, Google would have to make an extremely sweet offer to content creators to get them to think about putting content on the mashup Hulutube / YouHulu site. (I personally think YouHulu sounds better).