Read Geoffrey Moore's classic "Crossing the chasm." (The title is no metaphor for your prospective customers.) It will give you a framework for thinking about i

Read Geoffrey Moore's classic "Crossing the chasm." (The title is no metaphor for your prospective customers.) It will give you a framework for thinking about introducing a new product -- early adopters, and all that stuff. Ask yourself: What's my "beachhead?" Where can my product find a loyal early following? Maybe instructors? Maybe climbing gyms? Maybe among people with the "leave it cleaner than you found it" outdoor ethic? If you can find some strong spokespeople in your target beachhead who loves your product, that helps a lot.