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I'm an avid climber, and I hate the idea of OP joining all the possible FB climbing groups. The value of the group for a marketeer might be immense, but every
by nikanj 5y ago
I'm an avid climber, and I hate the idea of OP joining all the possible FB climbing groups.
The value of the group for a marketeer might be immense, but every new marketing dweeb in the group decreases the value of the group for the people who actually climb. I don't want to be a part of a growth hacking strategy.
- surajs 5y agoi can relate. this is the reason i ditched fb in 09', you are the product.
- scarecrowbob 5y agoYup. I'm on MP and a bunch of FB groups for climbing. If you're there cause you like the community, fair enough. If you're shilling a product, folks will know it. Just don't. At the end of the day, you'll look like the parent poster for this and even if you are well-intentioned in your contributions to the community people will suspect that you're using them.
- TimPC 5y agoI think he mitigates that by NOT talking about his product. Just because he has a product doesn't mean he's a marketing dweeb. He probably made such a product as a climber scratching his own itch. If he isn't a climber he shouldn't do this as his posts won't add quality to the groups he joins and people won't pay attention to posters of low-quality advice so it won't work for him anyways.
- nickfromseattle 5y agoYes, that is correct. Thanks for highlighting step #1: > 1. Start adding value to the community. Do NOT talk about your product. And you are correct, if he is not a climber and can't add value to the community, this strategy won't work. Communities will ban marketers trying to market to their community. So the answer is, don't market to them - be helpful and add value. If you are helpful and add enough value, your target audience will seek you out to learn more about you.