See, this is the type of misleading prose people (Google included) use to confuse non-tech-savvy people. There's a difference between a) Keeping Google's user

See, this is the type of misleading prose people (Google included) use to confuse non-tech-savvy people. There's a difference between a) Keeping Google's users' data safe from being stolen from attackers (as in Google being hacked or having less restricted access to that data etc); and b) Google collecting information about their users interactions with their properties (analytics, search queries, e-mail, etc) and partners, and selling it to the highest bidder or sharing it with third-parties or their partners. Google's current narrative is mixing these two. And the whole point of the privacy debate is exactly the two points I've made earlier. Google collect data about their users and they sell it PERIOD - it's that simple to understand. It'd do wonders if people stopped misleading other people about this issue, especially the non-tech-savvy. P.S.: And I'd say the same thing about any other company. I'm not against Google per se - I'm against any company that bases their bottom line on profiling people and selling that data.