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As a former climber, I think you need a different tag line. "Use LESS Chalk" comes across as patronizing to my eyes. I feel like many climbers take pride in how
by dyeje 5y ago
As a former climber, I think you need a different tag line. "Use LESS Chalk" comes across as patronizing to my eyes. I feel like many climbers take pride in how they use an excessive amount of chalk.
- alnajima 5y agoAlso sounds pretty similar to Useless chalk
- andor 5y agoI agree. The focus should be on something that makes sense on its own, like "preserve the climbing environment".
- Etheryte 5y agoInterestingly enough, I had the exact opposite reaction: this is a great pitch. I land on the page, read three words and instantly know what the product is about and who it's for.