4 ms·
Sales is 1:1, marketing is 1:many. Your products dont generate enough revenue / profit to dp sales, the cost of sale is too high. You want to do marketing. 0.
by nickfromseattle 5y ago
Sales is 1:1, marketing is 1:many.
Your products dont generate enough revenue / profit to dp sales, the cost of sale is too high. You want to do marketing.
0. Find all the climbing groups on Facebook and join them (also make a list in Sheets / Airtable)
1. Start adding value to the community. Do NOT talk about your product.
2. Optimize your personal Facebook page to drive people who view your page to your website or landing page
3. Be active, create a brand around you, not your product
4. Add value --> people click your profile --> they see your banner image --> they click through to your website. You might be successful linking to the homepage, product page, 'our story' page, but you may need to create "thought leadership" on climbing. The goal of this thought leadership is to indoctrinate your audience into how you think about climbing, build authority, and drive people to your email newsletter, Facebook Group and product pages.
5. Send website visitors to your own Facebook Group about climbing (also give them a reason to subscribe to your climbing newsletter)
6. Start hosting AMAs in your group with famous rock climbers that have their own audiences. Being seen with these folks will turn you into an authority.
Because I have 'an audience', I can now reach out to the leaders in my field and build relationships with them by offering them a platform --> to my audience.
Without this audience, they probably wouldn't reply to my emails / DMs.
I've used this strategy to grow my SaaS from $0 to $135k ARR in about 4-5 months.
I don't talk about my product at all
.
I give value, pre-usage and post-usage,my product is just a tiny piece of the puzzle.
If you want an example of how to optimize your Facebook profile, see mine: https://facebook.com/nickfromseattle https://facebook.com/nickfromseattle
I'm converting website visitors site wide at 20%+.
My SaaS landing page has a 44% conversion from visitor to free trial and we have almost 2,000 users.
My email list is 3.5k and my Facebook Group is 2.1k.
- IanDrake 5y agoThis is sooooo meta. Well done.
- nikanj 5y agoI'm an avid climber, and I hate the idea of OP joining all the possible FB climbing groups. The value of the group for a marketeer might be immense, but every new marketing dweeb in the group decreases the value of the group for the people who actually climb. I don't want to be a part of a growth hacking strategy.
- surajs 5y agoi can relate. this is the reason i ditched fb in 09', you are the product.
- scarecrowbob 5y agoYup. I'm on MP and a bunch of FB groups for climbing. If you're there cause you like the community, fair enough. If you're shilling a product, folks will know it. Just don't. At the end of the day, you'll look like the parent poster for this and even if you are well-intentioned in your contributions to the community people will suspect that you're using them.
- TimPC 5y agoI think he mitigates that by NOT talking about his product. Just because he has a product doesn't mean he's a marketing dweeb. He probably made such a product as a climber scratching his own itch. If he isn't a climber he shouldn't do this as his posts won't add quality to the groups he joins and people won't pay attention to posters of low-quality advice so it won't work for him anyways.
- nickfromseattle 5y agoYes, that is correct. Thanks for highlighting step #1: > 1. Start adding value to the community. Do NOT talk about your product. And you are correct, if he is not a climber and can't add value to the community, this strategy won't work. Communities will ban marketers trying to market to their community. So the answer is, don't market to them - be helpful and add value. If you are helpful and add enough value, your target audience will seek you out to learn more about you.
- blueblisters 5y agoDo folks who go climbing generally hang around on FB groups?
- themanmaran 5y agoYup! FB groups are still pretty alive. For a lot of people, it's easier to stick with fb groups than keep up the latest trends. Easy to add people, chat, schedule events, etc.
- c1sc0 5y agoI think the right channel is IG not FB for climbers.
- justhw 5y agoThanks for laying it out in detail.