Posing a question instead of a title that summarizes the content. „X happened - see what happens next“ is a classical click bait example, which are often about

Posing a question instead of a title that summarizes the content. „X happened - see what happens next“ is a classical click bait example, which are often about trying to create a mystery that’s only resolved when clicking the thing. If the title was descriptive one could decide one is not interested.