How common in the press and PR industry is the "exclusive"? For UK national newspapers, an exclusive might be done for a front page, or page 2, 3, 5, story, bu

How common in the press and PR industry is the "exclusive"? For UK national newspapers, an exclusive might be done for a front page, or page 2, 3, 5, story, but that's probably the exception not the norm. Now in magazines, I suspect exclusivity is the norm, you want something special for your readers, you don't want something that was in a competitor last month, or will be in more detail with better pictures in a months time. What ever happened to a good old press release and schmoozing one or two journos to cover it with decent background material - or is this just the logical conclusion of that in Silicon Valley?