From what I can see, this is just for AdSense based PPC. Is AdWords analysis in the pipeline? Also, can anyone tell me the attraction of AdSense (for the adve

From what I can see, this is just for AdSense based PPC. Is AdWords analysis in the pipeline? Also, can anyone tell me the attraction of AdSense (for the advertiser) over just using AdWords as I've never found the former to perform as well as the latter.