4 ms·
This internal drama is blowing my mind. Here's what's wrong, RIM: you're not presenting your products right. Your business audience doesn't care that the PlayB
by ltamake 15y ago
This internal drama is blowing my mind.
Here's what's wrong, RIM: you're not presenting your products right. Your business audience doesn't care that the PlayBook has true multitasking, nor do they care that there's Flash on-board. They want a device to manage their emails and make running their business easier.
And the BlackBerry is really sad to see in my eyes. You buy this nice software company and their HTML5 browser, and then put it in a crappy phone that has half the specs of the competition? You have so much potential, I can see it and feel it... but you're not utilising your resources properly. Study the iPhone and Android and see why they're popular.
BGR's original leaked letter mentioned that RIM was advertising its products wrong. I agree completely. Whenever I see a RIM ad, I just shake my head. They really aren't advertising the right things. They're putting good things like BBM aside.
I don't have a RIM device, but almost all of my co-workers do. I like my iPhone, and I'm not trying to sound like an idiotic fanboy, but RIM: I used to respect you a lot. You ran your business very well, and your devices could have been considered revolutionary. Get your shit together.
- canistr 15y agoUnfortunately I don't think they're poised to move very quickly within the next 2 years. Everyone knows that their QNX-based Blackberries are coming up for next year. But having friends inside the company working on QNX, they don't think the platform looks any different from the current BB OS. So I don't think the fruits of any management restructuring will pay off until a couple years from now. And that's the saddest part. The stuff they have in the pipeline right now isn't even good enough if it were launched today. Then you realize it will launch next year and the story just gets more depressing. I want them to succeed, but I don't think they'll be getting their shit together for a VERY long time.
- mbesto 15y agoThese are the only things I've ever heard from people who swear by their BB's: 1. Keyboard 2. BBM 3. E-mail I'm surprised RIM hasn't figured this out by now and put on their advertisements "BlackBerry XXXX whatever - types easier, instantly communicate better, and e-mail faster" (btw - whether or not these are really true is up to debate, but IMO they are the only selling points) I see ads all of the time for BB's that talk about Facebook/Twitter. I haven't heard a single good thing about the facebook/twitter apps for BB or any BB app for that matter.
- rahoulb 15y agoIn the UK they've been running an ad about BBM - getting your friends together, meeting people in a nightclub etc. When I first saw it I thought "about time, that's what they need to do - capitalise on the fact that BBM is selling phones to teenagers/young people". And then it ends with a guy in a suit checking his bank details with a message about online security. Totally destroys the message that the advert was, until then, successfully portraying.