Charities you already donate to begging for money. Same with politicians doing the same. And as a sibling comment mentions, marketing for life saving drugs. Pe

Charities you already donate to begging for money. Same with politicians doing the same. And as a sibling comment mentions, marketing for life saving drugs. People "love" the first two enough to give them money, and hate being berated for more. People like the existence of the drugs, but don't want to think about them most of the time due to the discomfort almost everyone has of contemplating mortality.