Yup and as recently as 24 months ago, $3B would still have been somewhat pricey at their revenue and growth rate. It'd be very hard for me personally to justify

Yup and as recently as 24 months ago, $3B would still have been somewhat pricey at their revenue and growth rate. It'd be very hard for me personally to justify investing in a product that is in such a competitive market without product moats. It seems like with an absence of product differentiation Monday.com is aiming to differentiate via marketing, which is a very expensive way to grow.