It was a stopgap product that wasn't really profitable to reduce the gaming performance gap between NV and AMD. Its marketing wasn't that much targeted towards

It was a stopgap product that wasn't really profitable to reduce the gaming performance gap between NV and AMD. Its marketing wasn't that much targeted towards compute either. And as soon as they had cards with better gaming perf out, it outlived its usefulness in the AMD product matrix. Nvidia has the Titan V as a prosumer card with HBM2, 1/2 FP64 and all for $3k, but that seems to be out of stock nowadays too...