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Monday.com spent $191 million in marketing to get $161 million in revenue in 2020. Granted they are only spending $1.2 in marketing per dollar in revenue now s
by log_n 5y ago
Monday.com spent $191 million in marketing to get $161 million in revenue in 2020. Granted they are only spending $1.2 in marketing per dollar in revenue now so they are doing better than the $1.5 per $1 they had last year in 2019. GnA bumped by $40 million and that brings them more in line with the 2019 marketing cost/revenue ratio though so maybe they creatively characterized GnA.
If their market cap is above 3 dollars I wouldn't touch the stock.
- tinyhouse 5y agoTrue. I agree with your sentiment and very unlikely touch the stock even if they go much lower than 3B. But sales and marketing expenses is something they can cut down once they reach a certain size. Cost of revenue and R&D expenses seem great.
- encoderer 5y agoSpending 190 million once for customers paying 160 million a year is maybe not a bad deal. Often large saas companies have positive net revenue retention.
- drinkzima 5y ago"Additionally, our Net Dollar Retention rate for all of our customers was 100%, 105% and 107% for the three months ended December 31, 2019 and 2020 and March 31, 2021" Above water, but low for SaaS: https://miro.medium.com/max/1400/1*M7c6_AvmAF0ehB7ebbpAeg.png https://miro.medium.com/max/1400/1*M7c6_AvmAF0ehB7ebbpAeg.pn... Via: https://medium.com/@alexfclayton/saas-ipo-net-dollar-retention-benchmarks-b0444b532632 https://medium.com/@alexfclayton/saas-ipo-net-dollar-retenti...
- rchaud 5y agoWhat type of vendor lock in does this have to keep those customers? As far as I can tell, there are lots of tools that do something similar.
- encoderer 5y agoOften, user preference and switching cost alone are enough.
- seanarnold 5y agoThey sold Series E shares at $41.