I think that's pretty typical in the world of audio in general. The average consumer has to do some fairly extensive digging in order to really understand what

I think that's pretty typical in the world of audio in general. The average consumer has to do some fairly extensive digging in order to really understand what is available to them product and feature wise. What's new, what's old, etc.. And the info is almost always through third party reviewers. I'm not so sure more marketing dollars would change that. Apple has the uncanny ability to generate immense amounts of buzz whenever they announce something.