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Apple's marketing, which constantly gets shit on by tech professionals, does work. Those guys need a raise. Apple, Google & Amazon are equally invasive, all tra

Apple's marketing, which constantly gets shit on by tech professionals, does work. Those guys need a raise. Apple, Google & Amazon are equally invasive, all track usage in apps and websites on their devices, but Apple gets a free pass. It honestly just strikes me as one gets way more favorable press coverage and everyone is swayed. https://en.wikipedia.org/wiki/Reality_distortion_field https://en.wikipedia.org/wiki/Reality_distortion_field

jquery 5y ago
It’s bad faith to call them “equally invasive”, if you take the time to understand how Airtags actually work and compare them to Sidewalk.
dvfjsdhgfv 5y ago
It's because Google and Facebook do much worse things, and Apple is shouting: "We don't do these (specific) terrible things!" This is really an excellent marketing strategy. Ask anyone and they'll tell you that Facebook is trying to sell your data and Apple is a privacy-focused company.
- throwaway3699 5y ago
  G&F do worse things? - As far as I can tell, Apple still has extensive analytics about App Store usage, iOS usage. Google does too, but they aren't pretending Android is private, just private from anybody not called Google. - That data is considered "first party" so Apple gets a massive exception when it comes to running targeted advertisements. iAd 2 could be just round the corner, and after crippling AdMob and FB it's highly likely it will be more profitable this time. - Anything in iCloud (files, photos, text messages, browsing history) is accessible to law enforcement. Apple China keeps their encryption keys on the mainland.
flavius29663 5y ago
Apple makes the bulk of their money from devices, Google from selling your data. I don't see how you can't see the difference. Sure, Apple is not pure, but their ad revenue is like 1 billion dollars (out of 272), compared to 80% out of 196 for Google.

jquery 5y ago

It’s bad faith to call them “equally invasive”, if you take the time to understand how Airtags actually work and compare them to Sidewalk.

dvfjsdhgfv 5y ago

It's because Google and Facebook do much worse things, and Apple is shouting: "We don't do these (specific) terrible things!" This is really an excellent marketing strategy. Ask anyone and they'll tell you that Facebook is trying to sell your data and Apple is a privacy-focused company.

throwaway3699 5y ago
G&F do worse things? - As far as I can tell, Apple still has extensive analytics about App Store usage, iOS usage. Google does too, but they aren't pretending Android is private, just private from anybody not called Google. - That data is considered "first party" so Apple gets a massive exception when it comes to running targeted advertisements. iAd 2 could be just round the corner, and after crippling AdMob and FB it's highly likely it will be more profitable this time. - Anything in iCloud (files, photos, text messages, browsing history) is accessible to law enforcement. Apple China keeps their encryption keys on the mainland.

flavius29663 5y ago

Apple makes the bulk of their money from devices, Google from selling your data. I don't see how you can't see the difference. Sure, Apple is not pure, but their ad revenue is like 1 billion dollars (out of 272), compared to 80% out of 196 for Google.