5 ms·
Imo the real reason this company exists is asserting that deepfakes have economic value and suing unauthorized creators of same. You're not going to get a deepf
by kevinmchugh 5y ago
Imo the real reason this company exists is asserting that deepfakes have economic value and suing unauthorized creators of same. You're not going to get a deepfakes of Beyonce advertising a local car lot at any price. But you can bet she wants to protect her likeness (including her voice, and digital recreations of it) and will give a company the authority to go after anyone using it.
- desktopninja 5y agoCurious now ... what if doppelgänger takes issue with, for example, Beyonce and counters that they are the original and she is infringing on their voice, digital recreations and likeness
- mc32 5y agoMaybe it’ll be like trademarks or patents. First to file or something like that. So people like Nissan.com can win over someone like Nissan Motors.
- Solocomplex 5y agoWhat if impressionists file first?
- desktopninja 5y agoI'm no expert in this subject matter. Best I can do for now is: https://en.wikipedia.org/wiki/Personality_rights
- desktopninja 5y agoThe nissan.com story for me is legendary and absolute win for the old internet.