>NewNew is the brainchild of Los Angeles-based entrepreneur Courtne Smith. The app, which is still in its "beta" or pre-full release stage, describes itself as

>NewNew is the brainchild of Los Angeles-based entrepreneur Courtne Smith. The app, which is still in its "beta" or pre-full release stage, describes itself as "a human stock market where you buy shares in the lives of real people, in order to control their decisions and watch the outcome" The 'mission statement' seems to suggest that the platform is adding an extra layer to commoditise the celebrity/personality and their lifestyle, by solidifying ephemeral contact built via other channels, into a direct-to-consumer approach, who then become investors and/or stockholders? There is also an overlap on features of other established networks, so it will be not be easy to carve out a niche. Nonetheless, it seems like a warped enough concept to achieve some success, despite contributing further towards the erosion of society and burning or reviving the careers of some wannabe/z-list celebs, amongst others.