Branding and taking control of your terminal to get more data about you. With a browser you click on the same icon then reach the desired page, and if the brows

Branding and taking control of your terminal to get more data about you. With a browser you click on the same icon then reach the desired page, and if the browser employs some form of ad blocking or malware filtering, a webpage can't do much to scan your device for interesting personal data. An app is quite different for being an executable you installed on your device after it requested access to everything, so they manage to get both their icon on your start screen and also run their code on your phone, which is of course a huge security and privacy hole.