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People here often confuse marketing for advertising and forget certain good aspects of marketing. In its most broadest sense, marketing is just the discovery of
by Aunche 5y ago
People here often confuse marketing for advertising and forget certain good aspects of marketing. In its most broadest sense, marketing is just the discovery of the optimal allocation of scarce resources. A professor writing grants and attending conferences to spread their work is really just marketing. Trying to determine what your customer actually wants is also marketing. The success of Amazon can be credited to the perfect solution to the marketing question, "how can an online store offer a superior experience to a physical store?" Bezos chose to start with books because there are more books in print than one can fit inside the largest physical store.
- username90 5y ago> A professor writing grants and attending conferences to spread their work is really just marketing Right, but if a professor hired marketing professionals to handle those things for him I'd say that it is evil. And if science devolved into every professor hiring teams of marketing professionals in order to compete for grants I'd say that science would be much worse off than today. If you think that sounds ridiculous, why do you think that the scenario is totally fine in other parts of society?