> Bad marketing, either the evil, manipulative kind or the well-intentioned, but poor-performing kind, tends to leave a more memorable impression than the good,

> Bad marketing, either the evil, manipulative kind or the well-intentioned, but poor-performing kind, tends to leave a more memorable impression than the good, effective varieties. What? The whole point of marketing is to memorable and leave an impression, thats what good effective marketing does. I dunno what the article is even trying to say.