Well the first step is realising the problem then discussing a solution. The solution is difficult. There's a difference between a single person business trying

Well the first step is realising the problem then discussing a solution. The solution is difficult. There's a difference between a single person business trying to show themselves to people and a department of employees working on tiny incremental improvements to manipulate people. The issue, like many issues, isn't with the small but with the big. I don't have a solution. I don't think any one person could offer a whole complete solution. But I think spreading the idea is a good start. It gets more people talking about potential solutions. I know that's not particularly helpful but surely you didn't expect an actual answer to a global-scale socioeconomic issue? Personally, I would focus on breaking up centralisation. People spread ideas through networks incredibly quickly. But then there are issues of paying off "influencers", "streamers", "reviewers" to give a fake idea of authentic acceptance. We should also be careful in the actual question. I don't think many people on HN are against the idea of "marketing" i.e. getting some information across. That why in my original comment I said 'mass marketing' and 'targeted marketing'