The problem is marketing influences our searching, even if we're not aware of it. When you find something to eat at the farmer's market, your choice is largely

The problem is marketing influences our searching, even if we're not aware of it. When you find something to eat at the farmer's market, your choice is largely influenced by the seller's marketing efforts: pricing, selection, her straw hat, or the fact that the best looking plump heirloom tomatoes are right in front of the stall. The farmer is telling you to buy her produce even before she speaks to you.