Personally I think that Apple should settle this matter by lowering their revenue share of non-game apps to 10–15%. Google would have no choice but to immediate

Personally I think that Apple should settle this matter by lowering their revenue share of non-game apps to 10–15%. Google would have no choice but to immediately match Apple's move, eliminating any concern over competitor advantage. I also think Apple should give up on their awkward stance over "reader" content and treat content sales within reader apps identically to physical goods sales. Let the content providers use their own payment gateways. It's the right thing ethically, but Apple should also do this because it side-steps some of the stickier arguments from the likes of Spotify and Netflix, which Apple directly competes with. Apple might do well to avoid being in a position to lose a legal fight over those questions. But as long as the game consoles are entitled to charge a 30% revenue split for digital sales of games, I don't see why Apple should be forced into accepting a lower percentage for game sales. Games are games—whether you are playing them on a smartphone or a GameBoy or an Xbox. (It's also a very neat way whereby both Apple and Epic would comprehensively "lose" and that feels like a very satisfying outcome to me.)