Motivational speakers need some sort of a hook to get people listen to them. "The Janitor who invented Flamin' Hot Cheetos" is a pretty good hook, something tha

Motivational speakers need some sort of a hook to get people listen to them. "The Janitor who invented Flamin' Hot Cheetos" is a pretty good hook, something that people will click on. "The Plant Worker who Climbed the Corporate Ladder at Frito" would probably get far fewer clicks. Without that embellishment, he may not have had any success as a motivational speaker.