I guess the premium model may be more about providing insight into what the stats mean. I imagine Google Analytics and its competitors will expand to cover HTML

I guess the premium model may be more about providing insight into what the stats mean. I imagine Google Analytics and its competitors will expand to cover HTML5 "Apps" and the mobile specific data which goes with them and the premium content will be around providing concise, more specialised insights. So rehashing data in a way which will be meaningful to someone busy and none technical in a particular industry/ field.