I lack the desire to dig into it further, but it's plausible that his original story is the one he started off telling, and when somebody said "wait, you invent

I lack the desire to dig into it further, but it's plausible that his original story is the one he started off telling, and when somebody said "wait, you invented Flamin' Hot Cheetos as a Janitor and the CEO Loved it! Let us pay you money to tell that story at our corporate event" he just went with it. A lot of people would. And let's consider this: He was a marketing exec. Now he's marketing himself.