I don’t remember Flaming Hot Cheetos before the 2000s. As a snack enthusiast, I’d remember if it were widespread back then. So it’s not out of the question th

I don’t remember Flaming Hot Cheetos before the 2000s. As a snack enthusiast, I’d remember if it were widespread back then. So it’s not out of the question that the guy sincerely believed his push for a latino-marketed chips in the early 90s was widely adopted and rebranded. He’s also a bit of a story teller, so I feel like this is more a case of “Big Fish” rather than a “Talented Mr Ripley”.