The reason he got away with it is because it's a beautiful story. No one wants to come off as though they are going against the Hispanic community. Certainly no

The reason he got away with it is because it's a beautiful story. No one wants to come off as though they are going against the Hispanic community. Certainly not a junk food conglomerate who aims their products towards that demographic. “We value Richard’s many contributions to our company, especially his insights into Hispanic consumers, but we do not credit the creation of Flamin’ Hot Cheetos or any Flamin’ Hot products to him.”