Yeah I use pretty much the same logic for my business, pretty much all through the API although we might have to scrape ad sense down the track, the stats repor

Yeah I use pretty much the same logic for my business, pretty much all through the API although we might have to scrape ad sense down the track, the stats reporting side at least depending on if the api is easier to use now or not. Google can be counterintuitive with ad related stuff though, went to a great deal of trouble to support OAuth with adwords but as of yet are still missing report downloads which pretty much makes it useless for the vast majority of applications. I guess when it's business against business, spending more money because of it is always a win for Google. They have shown more and more of late though they are prepared to put user experience before profit by banning low quality ads. I guess in terms of business against business it would take some major advertisers to oppose it before they went down the same kind of path.