If you spent several hundred thousand on a rebranding that comes with a very expensive font license, of course you want it to be used. And frankly, it does mak

If you spent several hundred thousand on a rebranding that comes with a very expensive font license, of course you want it to be used. And frankly, it does make a difference. Too bad those very expensive fonts never come with a decent web license and you end up going for a half-arsed substitute. The problem aren’t necessarily fonts, but print-first design systems that don’t translate well to screens and interactivity.