3 ms·

I totally agree with you, but if you ever did freelancing as a web developer, you'll see many clients cling to their corporate identity principles (including fo

• gherkinnn 5y ago
  If you spent several hundred thousand on a rebranding that comes with a very expensive font license, of course you want it to be used. And frankly, it does make a difference. Too bad those very expensive fonts never come with a decent web license and you end up going for a half-arsed substitute. The problem aren’t necessarily fonts, but print-first design systems that don’t translate well to screens and interactivity.