Here's my attempt. Brand building is bullshit, the real benefit for authors in regular blogging is to focus ideas to the point where your next book / article /

Here's my attempt. Brand building is bullshit, the real benefit for authors in regular blogging is to focus ideas to the point where your next book / article / essay is already clear in your mind. It also works as research into a topic. Private blogging is more like a log file, public blogging requires more discipline. A memex machine was designed to expand memories, a set of searchable private and public blog / text files works the same. The author has done this all his life and was able to produce a 1500 word essay with over 20 references in an hour.