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I disagree here. They don't lack marketing talent. They lack executives with a cohesive view of 'Google' the company. It's just a bunch of hyper rational uti
by anonuser123456 5y ago
I disagree here. They don't lack marketing talent. They lack executives with a cohesive view of 'Google' the company. It's just a bunch of hyper rational utility maximizers trying to meet whatever quarterly/yearly targets they have.
By launching and abandoning products, users are rightly skeptical of investing any capital (time, money) on Google products. This notion of 'fail fast' is a myopic approach. Yes, if a product doesn't make a huge impact then 'fail fast' prevents you from throwing good money after bad. But the user base you build gets pissed off, doubly so when you build a good product and then yank it away. So on the next go around, first adopters are hesitant to even bother. It's better to just not launch the product in the first place.
- karmakaze 5y agoLacking marketing talent vs poor marketing execution is a distinction without a difference.
- swivelmaster 5y agoThat’s not what’s happening. Google has a product strategy problem more than it has a marketing problem. Google can hire people to do marketing (and they do) but they can’t outsource product strategy.
- karmakaze 5y agoOnce again a distinction that's technically correct. If the product strategy is undermining marketing, how effective is their marketing be?