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The idea that any and all cost increases to businesses are directly passed on to the consumer is overly simplistic, and would logically mean that we should neve

• salawat 6y ago
  ... That's generally how it does work. I mean, yeah, when you hit a certain point, you might forego a bit of profitability a little here and there, but if you can't even get the stuff where it needs to be to do good for less than $X when it used to be $Y where Y<X for less than your overhead + outlay, you have to bump your price ask up to reflect the market reality. It feels like it shouldn't be that way, but a surprisingly large amount of what makes the modern world work is proxying and physical caching as a business model.